October 28, 2005

Clarity

Just being reading an interesting article on Zombie Copy over at A List Apart. It actually has some very valid points — in an effort to make copy sound good & to make use of that thesaurus, clarity often seems to get lost in a jumble of euphemisms, superlatives and acronyms.

I for one am guilty of this too, the current copy on the my business site contains well... dear I say it, a lot of fluff—written 2-3 years ago when I didn't know better :( Fortunately that site is in the process of a major overhaul, copy included.

The value of clearly saying what you mean can't be underestimated, though it appears it's often forgotten!

Posted by Matt at October 28, 2005 12:02 PM

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